Sunday, March 6, 2011

Powerful Partners - Zuri Wearable Art join hands with Illumine last March 01, 2011



Powerful Partners
Zuri join hands with Illumine last March 01, 2011

An agreement was successfully made between two established companies in the country. ZURI Wearable Art (Zuri) appointed Illumine Import Export Design Marketing Corporation (Illumine) as the exclusive distributor and representative of Zuri products for Southeast Asia, Japan & USA.


The beginning of the month of March in the year of 2011 became a stepping stone for Zuri to reach its target market across countries. Over the past seven years, Zuri has been making a big name for the quality and originality of its products. The design and manufacturing team of Zuri in the Philippines renders its fully committed service to invite the international audience. Since 2006, avid customers continue to strengthen their love affair with the wearable art. And due to the increasing demand of the products, Zuri decided to find a trusted partner that would extensively promote Zuri’s design thrust.

Last March 1, Zuri and Illumine formally signed an agreement. Both parties lend each other’s hand to take a journey for a successful marketing goal. Illumine is a marketing firm whose platforms involve brand distribution, brand development and marketing, online sales and customized design and production outsourcing. It is a team that links fashion products to the global market with its expertise and experience. Since excellence is within Illumine’s core values, the efforts of the partners build interest and impact in one. It is the interest to promote Zuri as a significant wearable art; and it is the impact of making a fashion forward change in the industry.

Zuri Creative Chief Director Hershey Chan together with Illumine President Darryl Modelo share both creativity and passion for the art. This is also a combination of social responsibility and profitability. The development of this partnership would lead to helping the economy to revive – from creating jobs for the poor people and up to revitalizing profit for the country’s financial stability. It is not simple a marketing geared towards fame, but a meaningful partnership most remarkably for advocacy.

Saturday, March 5, 2011

Miss Zuri 2011 (Philippines)


Lady Gem
Miss Zuri Alissa Jean Du imparts her dedication to be a representative of beauty, honor and passion.

The quest for knowledge and experience had lead a young lady to join Miss Tourism Philippines 2011 and finally gained the crown of being the Miss Zuri 2011. Born on the 8th day of September in the year 1991, Alissa Jean Du, more known as Lyte by her family and friends, is an epitome of love and perseverance ever since her childhood years. She began to exhibit her utmost efforts through engaging herself to swimming and playing underwater hockey. These would require her time and hard work to jive with her academic standing. In every thing she do, the strive for excellence comes first. Studies is one of her top priorities to achieve her goal to be a dean’s lister each year. Taking up a tourism degree in Southville International School and Colleges, Lyte has seen a door for her to become the best she can be. “I joined the pageant (Miss Tourism Philippines 2011) because I want to push my capabilities to the limit. As a tourism student, I have to learn how to speak and carry myself with confidence in front of the public. I also love gaining a lot of experience and knowledge. My parents also told me to seek greatness within me and that’s why I considered Miss Tourism Philippines 2011 as a great opportunity for myself development,” says Lyte.
Preparations honed Lyte before she stepped into the stage with the spotlight on her. Her family, who has been supportive all throughout the course of the pageant, played a significant role to the fame she was blessed with. Despite not being included in the top three Miss Tourism winners, it is with great joy that she proudly represents one of the most prestigious Jewelry brands in the country. As Lyte delightfully shared, “It was very overwhelming. When Ms. Hershey Chan further elaborated about being chosen as Miss Zuri, I felt very blessed. I believe that Zuri showcases women with substance; hence, I’ll represent it with integrity by being progressive in character, by living it up to its advocacies and by continually growing as a person.” She shares her desire to promote a responsible tourism by taking obligations in sustaining the environment as Zuri’s goal is to promote wearable art. It is also with a sincere commitment that Lyte would like to make an impact to help generate the future employment for local people.
Zuri Creative Chief Director expressed her gladness in choosing Lyte as the Miss Zuri 2011. “I made the right decision upon choosing her because of her charm and beauty. She stands out among other candidates when it comes to elegance,” says Chan. No doubt that Lyte has become the next face of Zuri. She humbly accepted her award with grace and thankfulness. She believes that a beauty competition is all about self progression and there is always a crown for every woman in the world. But above her victory is a weapon and source of strength. “God is my inspiration. I put God first in everything and I do what I love. If God is the center of your life, all the best things will fall into place.” ended Lyte. Alissa Jean Du – a woman of beauty, honor and passion.


(Quotation from Lyte for Zuri:)
“Beauty, elegance and charm dictate the standards of a woman who is able to accessorize herself with grace, intelligence, compassion and good influence.” – Alissa Jean Du, Miss Zuri 2011

Miss Philippine Tourism 2011





ZURI WEARABLE ART . (Zuri) sponsored the Miss Tourism Philippines 2011 last February 26, 2011 at the Philippine International Convention Center. Miss Tourism Philippines is a beauty pageant that adheres to the essence of young Filipinas today in relevance to their self-esteem, skills, and love for the nation.

Zuri became one of the pillars of success of Miss Tourism Philippines 2011. There had been significant roles played through the course of searching for the right tourism representative. Undeniably famed for its wearable art, Zuri was honored to be the chosen design and manufacturing company for the production of the winners’ crowns. Among the 10 candidates, three of them were privileged to behold Zuri’s wearable art. The raw materials, the process of making, and even the meaning of the crown gave allure to every Filipino (http://wearableisthenewfashion.blogspot.com/ – Title: The Crown of Filipinos). Each material used for the crown was sourced from the wondrous seas of the Philippines and across other countries to further represent the country’s beauty.

Another achievement is that Miss Tourism Philippines 2011 also became a venue for Zuri to show its endearing support. Zuri Creative Chief Director Hershey Chan was one of the judges during the pageant together with Department of Tourism Chief Operations Officer Tito Umali, Travel Update Philippines Publisher Buddy Recio and Christine Cenal of Haribon Foundation. Among the 10 gorgeous candidates, three of them bested to own the titles – Janet Morris (Miss Tourism), Sabrina Gayoso (1st runner up), and Abbygale Rey (2nd runner up). Having been blessed to be part of the competition, Alissa Jean Du of Southville International School despite not being in the top three list, was awarded as the Miss Zuri 2011. The eyes of the judges were caught by this lovely lady’s beauty, charm, and elegance. She will then be the next face of Belle collections for Zuri.

A booth was present during the pageant to highlight the collections of Zuri. Special gifts were also given to the first 500 visitors of the booth. From showcasing the featured pieces, people got the chance to experience the wearable art up close. Truly, it was a night that rewarded the Filipino people with another face to be proud of – the newly reigned Miss Tourism Philippines 2011. No one can deny that these women with the beauty and brains advocate love and loyalty to our mother land.

More photos at :
http://www.facebook.com/album.php?aid=279649&l=e65b576b42&id=336777582378
http://www.facebook.com/album.php?aid=279660&l=1ed7d01c5f&id=336777582378
http://www.facebook.com/album.php?aid=279661&l=1f9c972b9a&id=336777582378

Like us: http://www.facebook.com/zuri.beautiful
website: www.zuriwearableart.com
email: beautiful@zuriwearableart.com


-Cristille Cruz