International Jewellery Show 2009-Zuri launches the first ever Couture Collection

Singapore International Jewellery Show 2009
July 29 to Aug. 02,2009, Suntec City, Singapore


The Birth of the First
Zuri Wearable Art launches the First Couture Collection

The first ever Couture collection of ZURI WEARABLE ART was showcased during the Singapore International Jewellery Show at Suntec City, Singapore last July 30 to August 2, 2009.

With the right bearing and admired confidence, the ambassadors of ZURI WEARABLE ART (Zuri) walked all the way through the ramp for a mission and vision. It is the mission to proclaim the unique beauty of the new collection and the vision to capture future lovers of wearable art. Singapore International Jewellery Show (SIJS) is an annual jewellery, gems, accessories, and lifestyle exhibition held to promote the works of passionate artists world-wide. Over 190 qualified participants from 25 countries internationally get to join this exhibition every year. After three years when Zuri brand was established in 2006, it ventured out into a quest for innovative designs and finally owned a spotlight in SIJS.

Zuri Couture is a collection of wearable art that heightens the allure of the fabric with the help of passion and creativity. These artistically-designed pieces come in collar neck pieces which turn a woman to a sophisticated and voguish icon. Each stone, each strand, and each fabric used in any piece constructs an image of an expressive woman. She is a woman who wants an intimate fashion sense – the sole one that has an extraordinary personality. Zuri gave a new trail in wearing jewellery by introducing wearable art.

Together with other jewellery brands, Zuri proved that the artful charm is right within dedicated and creative hands. This jewellery exhibit in 2009 opened the doors for Zuri to be introduced to a wider and better market which in the first place deserved a bunch of bows.

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Trends & Traditions - Talk by Hershey Chan During the 5th International Jewellery Show in Singapore

Zuri Wearable Art Trends and Traditions


The Woman behind Zuri
Creative Chief Officer Hershey Chan talks about her creations and inspiration during the 5th International Jewellery Show in Singapore last July 29 to Aug. 02, 2009

ZURI Wearable Art Creative Chief Officer Hershey Chan was given the privilege to speak about “Trends and Inspiration” that made her successful in the field of designing and manufacturing wearable art. The talk was held during the Singapore International Jewellery Show 2009 at Suntec City, Singapore.

For Hershey Chan, a mix of relationship, influence, and inspiration is the key holder of success – relationship that came to bind, influence that came to teach, and inspiration that came to strengthen. Zuri had come a long way across joys and challenges before hitting the right track. As the etymology of the word ‘Zuri’ is beautiful in Swahili word, the pieces have a one-of-a-kind outlook. Each gives an emphasis on quality and intricacy of design which elevates it to a wearable art. “My innovation in calling my works ‘Functional Art Pieces’ asserts the idea that wearing our jewellery is as magical as wearing an art like paintings & sculpture. Our pieces are not only accessories but actually works of art that fall under the category of Wearable art”, says Hershey Chan. These are especially made for women who desire to be remembered and for women who possess a heart for fashion.

As words of inspiration continued, each collection establishes the wearable art to the audience as a piece that was made from precious stones and other finest Asian materials. And among all materials, gemstones are the favourites of Designer Chan that visibly revolve around all the collections. Zuri Statement is the symbol of Designer Chan’s love for nature that directs to the hue of red coral and turquoise with pearl embellishments. Zuri Couture is the magical approach to high fashion collar neck pieces and handbags, while the Classic collection depicts a simple but a radically beautiful masterpiece.

Jewellery trends were given highlight to connect the latest clothing to the existence of Zuri’s wearable art. Also, helpful tips were raised by Designer Chan to glam up any season’s outfit. It was given statement that the spotlight for jewellery was made known to create one’s signature look. To add, color schemes gave the natural blend of design and the material. Even the components of a synthetic and real gemstones or diamonds were discussed. The credibility of the speaker was indeed shown with the factual but subjective and friendly approach of the talk. As a result, the audience were satisfied and inspired at the same time. Truly, to master a specific craft really takes hard work and a lot of patience. Designer Chan managed to play with it in an enjoyable manner. It took her a dose of love, effort, and passion. “I take life itself as the biggest inspiration. I am inspired by everything I experience: galleries, travels, sinful desserts, and a great love as well!” Designer Chan ended.

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http://www.facebook.com/album.php?aid=33075&l=0e245a867a&id=1279276318

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              www.bellejewelrycollection.com
              www.hersheychan.comHershey Chan

Miss Resort World Manila 2010

Zuri Wearable Art sponsors Miss Resorts World 2010

Over 28 gorgeous Filipina women had experienced to present one of the world’s finest wearable art brought by ZURI WEARABLE ART. at the Miss Resorts World 2010.
It was a night overflowing with an awesome crowd giving honour and respect to the representatives of Filipina beauty last November 11, 2010 held at the Newport Performing Arts Theater. The beauty of Filipinas has long reigned extravagant not only in the country, but most remarkably in international pageants. It is our country’s full confidence that beauty comes together with the brain. Resorts World Manila, well-known as the first integrated tourist hub in the Philippines, hosted a competition dedicated to showcase the true essence of a Filipina. As ZURI WEARABLE ART. (Zuri) renders a wonderful craft to different parts of the world and promotes passion for gems and jewellery designs, Zuri wholeheartedly offered their resources for the pageant.

Two parts of the pageant favoured the elegant and splendid character of the wearable art. During the swimsuit competition, every contestant carried Zuri in the most lustrous way. A long pile of effortless beauty was then revealed as each wearable art compliments the color of the swimsuit. What made the event more glamorous was when the women besting for the title walked through the ramp and bestowed their high-end night gowns. A perfect picture of luxury in combination with fashion and passion was clearly showed in every smile and glide of the contestants. Zuri incredibly mastered the functionality of its designs that still brings out the beauty within.

The first ever Miss Resorts World Manila is Wendy Tabusalla who was blessed to be crowned with a masterpiece by Zuri. Crafted with love and effort, the crown was made from the Philippines’ finest pearls. It was especially patterned after the logo of RWM. Another masterpiece from Zuri is the neck and shoulder piece that Tabusalla had worn during the coronation night. It was made from Garnet, a precious gemstone used since the Bronze age of the ancient times. Maxene Mamba, first runner-up, and Anthea Murfet, second runner-up, also respectively won the eyes of the audience for their sparkling beauty.

For More Photos :
Swimsuit & Media Presentation : http://www.facebook.com/album.php?aid=247833&l=848236b1e5&id=336777582378

Coronation:
http://www.facebook.com/album.php?aid=247830&l=6112a7075b&id=336777582378

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email: beautiful@zuriwearableart.com

www.zuriwearableart.com
www.bellejewelrycollection.com
www.hersheychan.com